What is category management training?
Buy Category Management Training Programs Training will help teams understand and learn how to use industry best practices and/or pursue certification with the Category Management Association (CMA). Teams of 5+ members qualify for group discounts of 20% or more on non-promotional pricing.
What is category management in FMCG?
Also known as FMCG (Fast Moving Consumer Goods). These are products that are fast-moving and of low cost. Therefore CPG Category Management is the skill of managing a group of these products within a retailer to best meet the shopper’s needs.
What is category management in supply chain?
Category Management is a strategic approach which organises procurement resources to focus on specific areas of spends. This enables category managers to focus their time and conduct in depth market analysis to fully leverage their procurement decisions on behalf of the whole organisation.
How do you create a category plan?
A guide to creating a winning category strategy
- Decide on your category definition and role. Before you can think about creating your category strategy, you need to first decide on the definition of each category.
- Analyse all possible data.
- Decide on your strategy and match it with the appropriate tactics.
- Implement.
What is category Management Program?
Category management is a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs. (Nielsen)
What is category management strategy?
Category management can be defined as a strategic approach to procurement, where the organization segments its spending on bought-in goods and services. The segmentation arranges goods and services in discrete groups depending on the functions of these goods and services.
What is federal government category management?
Category management is an approach the Federal Government is applying to buy smarter and more like a single enterprise. Category management enables the government to eliminate redundancies, increase efficiency, and deliver more value and savings from the government’s acquisition programs.