Where did the funding for Platfora come from?

In 2012, Platfora acquired startup Plot.io for its browser-based data visualization technology. Platfora received funding from Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures, Tenaya Capital, Citi Ventures, Cisco, and In-Q-Tel, the venture fund of the Central Intelligence Agency.

Who are the big data companies like Platfora?

Platfora is one of several big data analytics companies that industry analysts expect to compete with established firms including SAP, IBM, SAS, and Oracle, whose older methods of data analysis and visualization are currently more time consuming.

How does Platfora work with Apache Hadoop database?

Platfora’s software works with the open-source software framework Apache Hadoop; when a user queries a database, the product delivers answers in real time via a graphical user interface. Bloomberg Businessweek called it “Big Data for Dummies.”

When did Platfora get acquired by Workday Inc?

In July 2016 it was announced that Platfora was being acquired by Workday, Inc. Workday expected the transaction to close in the third fiscal quarter of 2016. Platfora’s software works with the open-source software framework Apache Hadoop; when a user queries a database, the product delivers answers in real time via a graphical user interface.

What kind of analysis does Platfora do?

Platfora is currently focused heavily on customer-behavior analysis. This screenshot from Platfora’s website captures the company’s focus on customer behavior analysis, with examples including path and funnel analysis, attribution, and segmentation.

What’s the difference between Platfora and workday?

What Workday didn’t say is that Platfora is currently focused heavily on customer-behavior analysis, with examples including online path and funnel analysis, attribution, customer segmentation, and customer journey analysis. Workday, by contrast, is focused on internal HR and financial analysis.

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