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What is the best color for a call to action button?

The most popular CTA color choices are red, green, yellow, and orange because they are bright, and they stand out against the background. The least common colors used with CTA buttons are black, white, brown, and grey. Since these colors are neutral, they blend with the backdrop easily.

What’s a CTA button?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a webpage where the user can take further action.

What is the difference between CTA and button?

CTAs look like buttons, but there is no specific “call to action” element. They are often just hyperlinks made to look like buttons so they stand out from the rest of the links on the page or site, and the user perceives them to be more important than other links.

What button color gets the most clicks?

The 3 best colors for call to action buttons:

  • Red. The color red stands out on most web pages.
  • Green. If the product or service you are selling relates to the environment, psychology, and peace, then green is the right call to action button color for you.
  • Orange or Yellow. Orange is exciting and warm.

What is a CTA button?

What are call to action Buttons?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

How do you make a button stand out?

6 Design Tips to Make Your Calls-to-Action Stand Out

  1. Color matters. Color psychology is always important.
  2. Test different button shapes. Sick of boring, square buttons?
  3. Make sure your text is legible.
  4. Add shapes, icons, and illustrations.
  5. Incorporate white space.
  6. A/B test your designs.