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What is s object in Adobe Analytics?

The s_objectID variable provides a unique identifier for a link. It is used to make reports in Activity Map more accurate. If you have links on a page that frequently change, you can use the s_objectID variable to tell Activity Map of a unique link location so it can correctly group data as desired.

How many bytes is the product field of the product variable?

Product name (required): The name of the product. The maximum length for this field is 100 bytes.

What is Adobe clickstream data?

The Adobe Analytics interface allows for quick and easy access to web data. This is where clickstream data, or the raw underlying data that populates the Adobe Analytics Interface, can be utilized.

What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

What is Adobe beacon?

Beacon tracking allows you to measure and target micro locations by using iBeacon and Bluetooth Low Energy. The following beacon data is sent to Analytics and Target when trackBeacon is called: a. beacon.

What is context data in Adobe Analytics?

Context data variables let you define custom variables on each page that processing rules can read. Instead of explicitly assigning values to Analytics variables in your code, you can send data in context data variables.

How many bytes do conversion variables hold?

Conversion free-form variables are limited to 255 bytes in length.

How many bytes are page names limited to?

Page titles are currently limited to 255 bytes. The choice of using 255 bytes for title length wasn’t an arbitrary choice. 255 bytes – not characters – was picked because 255 bytes is the maximum string length that can be represented using 1 byte.

How do I get clickstream data?

How to collect clickstream data

  1. Customer visits a web page with his mobile device.
  2. Website returns a page to render together with a tracker javascript tag.
  3. The tracker code tracks events that customer is performing on his device and sends to a collector server.
  4. Then those events get saved, validated and enriched.

What is Adobe Analytics livestream?

Livestream is a reporting feature in Adobe Analytics that allows a client to receive traffic processed by Adobe Analytics in real-time. Traffic is streamed to the client on a hit or impression basis, in the same order and rate that hits are processed.

What are merchandising variables?

Merchandising variables allocate the revenue at the product level, so each category gets the credit for their product. Additionally, an analyst can use this report to understand the product conversion rate (look-to-buy ratio), to understand customer interaction with products in that category.

What is eVar in Adobe Analytics?

The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires.

Where does the data from Omniture come from?

Omniture’s SiteCatalyst and SearchCenter products use the 2o7.net domain name. Omniture collects data from Apple, Amazon and Adobe, who use Omniture to collect usage statistics across their products. It is possible to opt out of the Omniture data-collection system, and to block the tracking.

What does the products report on Omniture do?

The products report is interesting in that it gives you a full list of products and allows you to add various metrics, some of which are difficult to interpret and should be treated with caution – for example, what does “page views” mean for a product without a product page?

What kind of domain name does Omniture use?

This has led to speculation that the domain name is used to mischievously or criminally trick users or firewall rules. Omniture’s SiteCatalyst and SearchCenter products use the 2o7.net domain name.

Is it possible to opt out of Omniture?

Omniture collects data from Apple, Amazon and Adobe, who use Omniture to collect usage statistics across their products. It is possible to opt out of the Omniture data-collection system, and to block the tracking.