What is an affinity marketing program?
From Wikipedia, the free encyclopedia. Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
What does affinity mean in insurance?
Affinity Sales — the sale of insurance through groups such as business or professional associations. For example, one of the largest insurers in the country sells only to current and former officers of the U.S. military.
How do you make an affinity program?
Four Tips for Creating an Effective Affinity Program
- Identify Your Members’ Needs. While affinity programs can be an effective revenue stream, Haney says associations should create one only through the lens of the member experience.
- Emphasize Your Value Proposition.
- Find the Right Partners.
- Perform an Affinity Analysis.
What is affinity revenue?
Affinity’s estimated annual revenue is currently $17.1M per year.
How do affinity programs work?
An affinity program is a partnership between a nonprofit organization and a business, where the business offers exclusive services or rates to members, while the nonprofit earns a portion of the sale.
What is affinity marketing example?
Affinity marketing involves a partnership that includes your brand and another brand. For example, AARP offers its members discounts from a variety of different partners, including Harry & David and 1-800-Flowers.com. The retailers benefit by getting new customers through AARP.
What does affinity affiliation mean?
As nouns the difference between affiliation and affinity is that affiliation is the relationship resulting from affiliating one thing with another while affinity is a natural attraction or feeling of kinship to a person or thing.
What is an insurance scheme?
INSURANCE SCHEMES. A scheme can be defined as an insurance product that is generally. available with standard policy coverage but when a scheme is constructed. it will then focus enhancing its covers and possibly focusing on a particular. sector.
What is affinity built on?
Affinity Designer began as a vector graphics editor solely for macOS. It was developed entirely from scratch for this operating system, allowing it to leverage core native technologies such as OpenGL, Grand Central Dispatch, and Core Graphics.
What is an affinity network?
An affinity group is a group formed around a shared interest or common goal, to which individuals formally or informally belong. Examples of affinity groups include private social clubs, fraternities, writing or reading circles, hobby clubs, and groups engaged in political activism.
What is an affinity benefit?
Revenue Increase An affinity program is an additional source of revenue that can provide needed support. In many affinity programs, the nonprofit’s members or donors buy a service through a business that has partnered with it. The business benefits from the sale and the nonprofit gains revenue from its commissions.
What is affinity model?
Affinity model – A model predicting the likelihood of purchasing a specific item. Next best offer model – A set of models that can offer the most suitable product for a given customer with a given combination of already purchased products.