What are some examples of brand extensions that have damaged?
We’ve picked six brand extensions that failed, along with potential reasons why.
- Cosmopolitan yogurt.
- Colgate Kitchen Entrees.
- Harley Davidson cake decorating kit.
- Virgin Brides.
- easyJet’s easyCinema.
- Zippo female perfume.
What are successful brand extension and failed brand extension?
Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify. Brand extension fails when the new product is unrelated to the original, is seen as a mismatch, or even creates a negative association.
Is brand extension good or bad?
Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far. An organization must research the product categories in which the established brand name will work. There is a risk that the new product may generate implications that damage the image of the core/original brand.
What are some examples of brand extensions?
Creative examples of brand extension success
- Arnold Schwarzenegger Supplements.
- Harley Davidson T-Shirts.
- Snickers Ice Cream Bars.
- Pokemon Toys.
- Tide Stain Remover Pen.
- George Foreman Grill.
- Reese’s Puffs Cereal.
How does Coca Cola use brand extension?
This brand is best known for its original coke taste, but using brand extension, Coca-Cola has launched a whole new line of various coke products, such as Coke Zero and Cherry Coke flavor. When exploring brand extension, this can also mean completely unrelated product lines compared to the original product.
Why do brand extensions fail?
When brand extensions fail, it’s usually because companies try to borrow or milk their brands, and/or they simply do not pay enough attention to creating sufficient new consumer benefits.
What percentage of brand extensions fail?
Only 50 percent of brand extensions end up successful, says Brand Stretch author David Taylor. His book provides practical help on both the method and mindset needed to create successful extensions.
Is Coke Zero a brand extension?
What is Brand Extension vs. This brand is best known for its original coke taste, but using brand extension, Coca-Cola has launched a whole new line of various coke products, such as Coke Zero and Cherry Coke flavor.
What makes a good brand extension?
Make the brand extension a logical fit The new product must be a logical fit to the brand, compatible, expected and follow the current brand story. The link between the new product and the parent brand should be easily tracked. The biggest brand extension pitfalls fall into this category.
Is 7UP a soda?
7UP is a lemon-lime soda brand owned by the Dr Pepper Snapple Group. With origins tracing back to the 1920s, it’s the oldest remaining lemon-lime soda brand.
Which is the worst brand extension on the market?
See The 10 Worst Brand Extensions Currently On The Market Virgin Water Purifier: 229 votes Samsonite Outerwear: 409 votes Smith & Wesson Apparel: 556 votes Chicken Soup for the Pet Lovers Soul Pet Food: 1,043 votes Arizona Nachos and Cheese Dip: 1,186 votes Dr. Pepper Marinade: 1,265 votes Snooki’s Supre Tan: 1,419 votes
What makes a successful brand extension franchise successful?
According to John Parham, president of the company. “A successful and lasting brand extension franchise must have three things: a logical fit with the parent brand; leverage for competitive advantage, and; opportunity to enhance the brand and produce sales.”
Are there any free articles for brand extensions?
5 free articles per month, $6.95/article thereafter, free newsletter. Unlimited digital content, quarterly magazine, free newsletter, entire archive. Brand extensions have been the core of strategic growth for a variety of firms during the past decade. The power of such a strategy is evidenced by the sheer numbers.
How many brand extensions are there in the US?
Brand extensions have been the core of strategic growth for a variety of firms during the past decade. The power of such a strategy is evidenced by the sheer numbers. Each year from 1977 to 1984, 120 to 175 totally new brands were introduced into American supermarkets.