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Is Giordano a Chinese brand?

Giordano | South China Morning Post. Giordano International is a Hong Kong-based retailer of men’s, women’s and children’s clothing founded in 1981 by Jimmy Lai, who sold the company in 1996. The company listed in Hong Kong in 1991.

Is Giordano Indian brand?

Giordano International Limited is a Hong Kong international retailer of men’s, women’s and children’s apparel and accessories founded in 1981 by Jimmy Lai.

What kind of brand is Giordano?

Giordano is a clothing company founded by Jimmy Lai and is situated in hong-kong. The company has over 2,400 retail shops in 30 countries. It is an international retailer of men’s, women’s, and kid’s apparel and accessories..

What is Giordano brand known for?

Giordano is a leading international retailer of men’s, women’s and children’s apparel and accessories. From its beginnings as a manufacturer of casual clothing in the 1970’s, Giordano has developed into one of the world’s most renowned, apparel retail brands.

Where is Giordano brand from?

Hong Kong
Giordano International/Place founded
Giordano was founded in Hong Kong in 1981. In the early 1990’s the Middle East region had limited quality brands providing simple and basic merchandise for everyday wear.

Is Giordano good quality?

Giordano embodies today’s contemporary lifestyle choices – simplicity in design and quality in substance. Our total commitment to superior service and outstanding quality and value has enabled the company to successfully grow the brands Giordano, Giordano Ladies, Giordano Junior, BSX, and Beau Monde.

What is Giordano logo?

The Giordano logo is minimalist and modern, evokes a sense of power and trust in the brand. This is an example of a universal logo, which can be used in all the daughter brands of the company, such as Giordano Junior and Giordano Ladies, remaining recognizable and strong.

Is Giordano a luxury brand?

GIORDANO – A HIGH-END FASHION BRAND SURPASSING EXPECTATIONS SINCE ITS INCEPTION. Over the years it has developed to become one of the most popular fashion brands encompassing apparels, watches, bags, footwear and accessories.

Is Giordano doing well?

Over the years, Giordano has been successful in maintaining its competitive position by keeping a strong focus on its strategic pillars of value offering, simplicity and computerization (Wirtz, 2007).

Who owns Giordano in UAE?

TII interviews Peter Lau, Chairman & Chief Executive of Giordano and Ishwar Chugani, Managing Director, Giordano Middle East FZE and learns that Giordano’s first franchisee in China, its biggest market today with 1300 stores, was an Indian company.

Is Giordano fast fashion?

Fast fashion brands refer to the brands marketing short-lived latest fashion products at cheap price with a quick-response to changing fashion trends (Hayes & Jones 2006). The global fast fashion brands, such as Zara, are Giordano and Uniqlo’s competitors as having similar price lines and target consumers.

Who is the founder of Giordano clothing company?

Giordano established in 1981 by Jimmy Lai. It is a Hong Kong- based retailer of casual clothes targeted at men, women and children via its four company brands, Giordano, Giordano Ladies, Giordano Junior and Blue Exchange (Bitner & Zeithaml, 2011).

Who are the competitors of the Giordano brand?

One of the Giordano’s competitors is Esprit who are seen as more up-market than Giordano, while being stylish and trendy. Besides, Esprit promoted a “lifestyle” image, even though it is positioned similarly to Giordano.

What is the product strategy of Giordano stores?

Product strategy is to sell a small number of core products in its stores. Giordano’s limited product line is seen as a strength. It has no more than 100 items and no more than 17 core items in the store while other retailers have 200-300 items.

Is the gap the same company as Giordano?

In comparison, Giordano is very similar to the American based popular retailer The Gap.